Red Ribbon Gifts started off specialising in boutique gifts for women and has since branched out into gifts for men and corporate gifts. When I started this business the thought of moving it in other directions didn't really occur to me, however sometimes small businesses can develop a mind of their own and you have to be open to new opportunities. The corporate side of Red Ribbon has really taken off and we now look after a number of small to medium sized enterprises.

The corporate side of Red Ribbon has followed a similar theme to the personalised gift side in so far that we offer high quality products and service to our customers. We didn't want to go down the cheap and cheerful promotional product path, there are already plenty of companies that have that area covered and it's not really my style. Furthermore I believe the days of the promotional pen are limited ... I mean they never seam to last anyway! Customers and employees must see value and quality in the gift otherwise you are wasting your time.



















Corporate gifts should form part of your marketing plan. According to the Australasian Promotional Products Association (APPA) consumer tastes have become more sophisticated and refined. It's simply not good enough to give cheap promotional products to customers anymore. The association concludes that clients who receive products of no use or that failed to work, directly connect a negative connotation to the company. If a client perceives a corporate gift to be thoughtless or useless their respect for the company can be dramatically reduced and can do more harm than good. A tangible gift deemed appropriate by the recipient becomes a powerful marketing tool as it becomes a constant reminder of your service and continues to build goodwill for an extended period of time.

The same theory can be applied to employee gifts and rewards in so far that employees must see value in their gifts. Employers give gifts to their employees for different reasons including motivation, inspiration and to thank them for a job well done. I will delve a little deeper into employee incentive and recognition schemes over the next blog or two.


Thanks, but no thanks!

At Red Ribbon Gifts we take a more personalised approach to corporate gifting. Firstly we conduct a fact finding mission to get to know our clients and gain a thorough understanding of their company and related corporate gift requirements. We then source a range of corporate gifts that suitably reflect the company's brand, culture and values. Once the gift range has been approved Red Ribbon Gifts provide a secure company specific dedicated webpage with the range of gifts accessible 24/7 - kind of like a virtual storeroom. All this at no extra cost.

If you would like to more about how Red Ribbon Gifts can tailor a range of corporate gifts that suit your company's need please contact Kate on 1800 RED RIB (733 742) or fill out our enquiry form at our corporate gifts page.